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品牌主视觉 品牌主视觉
品牌设计师 / 视觉策略顾问 Brand Designer / Visual Strategist

你好,
我是金诗怡
Hello,
I'm Jin Shiyi

专注于为跨境品牌打造具有文化穿透力的视觉系统。10年经验,服务过北美、欧洲及东南亚市场的消费品牌。 Dedicated to building culturally resonant visual systems for cross-border brands. 10 years of experience serving consumer brands in North America, Europe, and Southeast Asia.

查看案例 View Work
10+
年设计经验
Years Exp.
80+
品牌项目
Brand Projects
15
国家地区
Countries
品牌主视觉

跨境品牌视觉

Cross-border Branding

深谙东西方审美差异,为出海品牌构建兼具本土温度与国际质感的视觉语言

Deep understanding of East-West aesthetic differences, building visual languages with local warmth and international sophistication

全链路设计系统

End-to-End Design

从品牌策略、VI系统到电商详情页、包装物料,提供可落地的完整解决方案

From brand strategy and VI systems to e-commerce pages and packaging—complete, actionable solutions

数据驱动优化

Data-Driven Optimization

结合A/B测试与市场反馈,持续迭代设计,让视觉真正服务于商业增长

Combining A/B testing with market feedback to continuously iterate design that drives business growth

关于我

About Me

设计是桥梁,连接品牌与用户之间的信任与情感

Design is a bridge, connecting trust and emotion between brands and users

我是金诗怡,一名拥有十年经验的品牌设计师与视觉策略顾问。我的职业生涯始于上海,后赴米兰理工大学深造设计管理,这段经历让我对欧洲设计美学东方文化基因有了独特的融合视角。

过去十年间,我服务过从初创品牌到跨国集团的各类客户,项目遍及北美、欧洲、东南亚等多个市场。我深信,优秀的品牌视觉不仅是美的呈现,更是商业战略的可视化表达。

我的工作方法融合了设计思维与数据验证:每一个视觉决策背后,都有用户调研、竞品分析和A/B测试的支撑。我期待与有远见的品牌方合作,共同创造具有文化穿透力的视觉体验。

I'm Jin Shiyi, a brand designer and visual strategist with ten years of experience. My career began in Shanghai, followed by design management studies at Politecnico di Milano—giving me a unique fusion of European design aesthetics and Eastern cultural DNA.

Over the past decade, I've served clients ranging from startups to multinational corporations across North America, Europe, and Southeast Asia. I believe exceptional brand visuals are the visual expression of business strategy.

My approach combines design thinking with data validation: every visual decision is backed by user research, competitive analysis, and A/B testing. I look forward to collaborating with visionary brands.

2014
设计生涯起点
Career Started
2017
米兰理工硕士
MSc PoliMi
2019
独立工作室
Own Studio
2023
跨境设计专精
Cross-border Focus
人物肖像
金诗怡 · 上海 / 米兰
Jin Shiyi · Shanghai / Milan

精选案例

Selected Work

每个项目都是品牌与市场的深度对话

Each project is a deep dialogue between brand and market

案例一
品牌全案Branding

茉寻 MORUN — 新中式茶饮出海

MORUN — Chinese Tea Going Global

茉寻 MORUN2024
案例二
视觉升级Rebrand

NORDIC LIVING — 北欧家居电商

NORDIC LIVING — Scandinavian Home

NORDIC LIVING2024
案例三
包装设计Packaging

青禾 QINGHE — 东方香氛品牌

QINGHE — Oriental Fragrance Brand

青禾 QINGHE2023
案例四
电商设计E-commerce

HEYDAY — 跨境3C品牌重塑

HEYDAY — Cross-border 3C Rebrand

HEYDAY2023

服务范围

Services

从策略到落地,提供完整的品牌视觉解决方案

From strategy to execution, complete brand visual solutions

01

品牌策略与定位

Brand Strategy

基于市场洞察与竞品分析,明确品牌核心价值与差异化定位

Market insights and competitive analysis to define core brand value

  • 市场调研与用户画像
  • Market research & user personas
  • 竞品视觉审计
  • Competitive visual audit
  • 品牌核心价值提炼
  • Core brand value extraction
  • 品牌故事与传播主张
  • Brand story & messaging
02

视觉识别系统

Visual Identity

构建完整VI体系,确保品牌在所有触点的一致性表达

Complete VI systems for consistent brand expression

  • Logo设计与规范
  • Logo design & guidelines
  • 色彩与字体系统
  • Color & typography systems
  • 品牌应用物料设计
  • Brand collateral design
  • VI使用手册
  • VI usage manuals
03

电商与落地页

E-commerce & Web

高转化率的电商视觉与品牌官网设计,数据驱动优化

High-conversion e-commerce visuals and brand websites

  • 独立站/官网设计
  • Website design
  • 电商详情页模板
  • Product page templates
  • A/B测试与迭代
  • A/B testing & iteration
  • 社媒视觉规范
  • Social media guidelines

合作流程

Our Process

清晰透明的四步工作法,确保项目高效推进

A clear four-step methodology for efficient delivery

01
需求洞察
Discovery
深度访谈、问卷调研与竞品分析,明确商业目标与设计方向
Interviews, surveys and competitive analysis to define goals
02
策略定位
Strategy
输出品牌定位声明、视觉关键词与创意概念方向
Brand positioning, visual keywords and creative direction
03
设计执行
Design
视觉系统设计与应用场景延展,多轮反馈与精修
Visual system design with multiple rounds of refinement
04
交付落地
Delivery
完整源文件、规范手册与落地培训,长期支持迭代
Source files, guidelines and ongoing iteration support

常见问题

FAQ

根据项目范围,品牌全案通常需要6-10周,单项视觉升级约3-4周。我会在项目启动前提供详细的时间表。 Depending on scope, full branding takes 6-10 weeks, while visual upgrades take 3-4 weeks. A detailed timeline is provided before kickoff.
当然。我长期服务北美、欧洲及东南亚客户,熟练使用Figma、Notion等协作工具,时差沟通经验丰富。 Absolutely. I regularly serve clients in North America, Europe and Southeast Asia, proficient with Figma, Notion and async collaboration.
采用项目制报价,根据具体需求进行评估。首次咨询免费,欢迎通过联系表单简述需求,我会在24小时内回复。 Project-based pricing based on specific requirements. First consultation is free—send a brief via the contact form and I'll reply within 24 hours.
可以。虽然我更推荐系统性的品牌视觉规划,但如果你已有成熟框架,我也接受单项委托。 Yes. While I recommend systematic brand planning, I also accept standalone commissions if you have an established framework.

开始合作

Get in Touch

填写下方表单,我会在24小时内回复

Fill out the form and I'll reply within 24 hours

期待与你
共同创造

Looking forward
to creating together

无论是品牌从零到一的构建,还是现有视觉的升级迭代,我都能提供专业的解决方案。告诉我你的项目背景与目标,让我们开启对话。

Whether building a brand from scratch or upgrading an existing visual system, I can provide professional solutions. Tell me about your project and let's start a conversation.

Email

hello@jinshiyi.studio

工作室

Studio

上海市静安区 · 米兰

Jing'an, Shanghai / Milan

响应时间

Response

工作日 24 小时内

Within 24 hours on weekdays

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