专注于为跨境品牌打造具有文化穿透力的视觉系统。10年经验,服务过北美、欧洲及东南亚市场的消费品牌。 Dedicated to building culturally resonant visual systems for cross-border brands. 10 years of experience serving consumer brands in North America, Europe, and Southeast Asia.
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深谙东西方审美差异,为出海品牌构建兼具本土温度与国际质感的视觉语言
Deep understanding of East-West aesthetic differences, building visual languages with local warmth and international sophistication
从品牌策略、VI系统到电商详情页、包装物料,提供可落地的完整解决方案
From brand strategy and VI systems to e-commerce pages and packaging—complete, actionable solutions
结合A/B测试与市场反馈,持续迭代设计,让视觉真正服务于商业增长
Combining A/B testing with market feedback to continuously iterate design that drives business growth
设计是桥梁,连接品牌与用户之间的信任与情感
Design is a bridge, connecting trust and emotion between brands and users
我是金诗怡,一名拥有十年经验的品牌设计师与视觉策略顾问。我的职业生涯始于上海,后赴米兰理工大学深造设计管理,这段经历让我对欧洲设计美学与东方文化基因有了独特的融合视角。
过去十年间,我服务过从初创品牌到跨国集团的各类客户,项目遍及北美、欧洲、东南亚等多个市场。我深信,优秀的品牌视觉不仅是美的呈现,更是商业战略的可视化表达。
我的工作方法融合了设计思维与数据验证:每一个视觉决策背后,都有用户调研、竞品分析和A/B测试的支撑。我期待与有远见的品牌方合作,共同创造具有文化穿透力的视觉体验。
I'm Jin Shiyi, a brand designer and visual strategist with ten years of experience. My career began in Shanghai, followed by design management studies at Politecnico di Milano—giving me a unique fusion of European design aesthetics and Eastern cultural DNA.
Over the past decade, I've served clients ranging from startups to multinational corporations across North America, Europe, and Southeast Asia. I believe exceptional brand visuals are the visual expression of business strategy.
My approach combines design thinking with data validation: every visual decision is backed by user research, competitive analysis, and A/B testing. I look forward to collaborating with visionary brands.
每个项目都是品牌与市场的深度对话
Each project is a deep dialogue between brand and market
从策略到落地,提供完整的品牌视觉解决方案
From strategy to execution, complete brand visual solutions
基于市场洞察与竞品分析,明确品牌核心价值与差异化定位
Market insights and competitive analysis to define core brand value
构建完整VI体系,确保品牌在所有触点的一致性表达
Complete VI systems for consistent brand expression
高转化率的电商视觉与品牌官网设计,数据驱动优化
High-conversion e-commerce visuals and brand websites
清晰透明的四步工作法,确保项目高效推进
A clear four-step methodology for efficient delivery
填写下方表单,我会在24小时内回复
Fill out the form and I'll reply within 24 hours
无论是品牌从零到一的构建,还是现有视觉的升级迭代,我都能提供专业的解决方案。告诉我你的项目背景与目标,让我们开启对话。
Whether building a brand from scratch or upgrading an existing visual system, I can provide professional solutions. Tell me about your project and let's start a conversation.
hello@jinshiyi.studio
上海市静安区 · 米兰
Jing'an, Shanghai / Milan
工作日 24 小时内
Within 24 hours on weekdays